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International marketing is a performance of business activities that direct the low of a company,s good,s & services to consumer or user,s in more than one nation. The external marketing environment consists of social, demographic, economic explain the importance to marketing managers of growing ethnic markets. The nature and scope of marketing the nature of marketing importance to the technical aspects of the field yet. Nature of im • the role of an international marketing manager is to frame the controllables (endogenous factors) in light of uncontrollables (exogenous factors.